Cafe 56

Objective:
To create an identity and a market feel experience for a corporate food hall with a diverse experience through a culinary journey. Our goal was to design and implement a wide range of custom graphics and signage elements to create a multi-sensorial dining experience. 

Solution:
The food hall contains different culinary stations so we wanted to create a unique set of illustrations and graphic treatments to give each area some individuality. Not only did we create signage for each individual station, we also had to create a menu location for each area and other necessary signage to create adequate traffic flow to ordering. The overall experience is rich in detail and diverse in styles; this gives the food hall a market feel with hand painted signage, internally lit signage, large scale graphics and murals.