Donerji

Objective:
To brand a new Doner Kabob restaurant in the region with a fast casual modern language. 

Solution:
We wanted to create a bilingual approach that felt equal in graphic weight. We developed a custom character set that reads the same in Latin and Arabic characters in order to establish a dynamic bilingual identity. We took the knife cuts of the meat and sandwich as inspiration to create the identity elements and well. to further express the combination of dishes, we took the character set and developed isometric compositions to show the diversity of food options you can create. The solution is a simple, bold and minimal approach to a once very traditional and classic approach to this food option in the region.