Phoenixstowe

Objective:

To develop an identity for a bespoke interiors and architecture studio in Dubai. 

Solution:

A simple combination of two letters from its name creates a strong yet simple form that is classic, universal and familiar. We took the “p” and “s” and developed an isometric view using cylinders to construct the logo mark. In order to establish a sense of elegance, we used materiality, in this case cooper, to evoke luxury and a tactile quality. With use of powerful architectural detail photography, the visual system is serene in language but powerful in emotion.